SummerSoundtrack: Lorde

PHOTO BY ANDREW WHITTON Bringing a touch of mystery, a pinch of hope and a heap of class, Lorde is a genuine, gentle phenomenon. Ella Yelich has turned heads, defied preconceptions and made an indelible impression across the globe with Royals, Team and Pure Heroine. The schoolgirl concocted her own brand of sophisticated, observational and distinctive pop music. When she linked up with producer and co-writer Joel Little, she found a kindred spirit and a musical catalyst, who was able to help translate her razor sharp lyrics and melodic sensibilities into something truly special. If there were ever any doubts, they were soon dispelled as Royals and the entire Love Club EP became a viral phenomenon, first in NZ, then all over in 2013. Ironically Royals would also transform her from untypical observer to unlikely contender, and celebrity, as it took a nine week residency at the top of the Billboard charts, and achieved multi-platinum success in a multitude of territories. The release of the album Pure Heroine added further substance to the extraordinary success - scaling the US Top Ten. Yelich had to decline the school ball, in favor of the likes of the Grammy’s (though she still wore her school shoes) where she was awarded Best Song Of the Year and Best Pop Solo Performance. If success has changed her, it isn’t showing. She remains the same straight forward, unique, smart, spirited individual, who initially insisted on sharing her songs and thoughts with the world for free. Going from a first show in a tiny Auckland club basement, to a sold out American tour and top slots at the likes of Coachella and Lollapalooza. She maintains her integrity and never compromises her authenticity and honesty, no matter the setting. Lorde has carved out her own space, one where her artistry will be able to grow and develop, as she continues on with her voyage.